Green! Get it here.
Tuesday, January 19, 2010
All Colors Available!!
All colors are back in stock and now available from our Products page. Yes Maxwell, Purple included.
Thursday, November 12, 2009

We get a lot of questions about which type of pedals work best with the Hold Fast FRS. Truth is, it really depends on your type of riding. Above, you can see our straps installed on a set of MKS RX-1's, a more traditional track pedal which is also popular on the road. Some riders prefer a narrower pedal, whether bombing hills or riding a century. Other riders prefer a wider platform of support for both comfort and security, whether commuting, tricking, or going off-road. It's all about what works best for your type of riding. Below are a set of Hold Fast's on the very fine Crank Brothers 50/50 pedals. So smooth, and secure as hell.
Wednesday, November 11, 2009
Tom La Marche Gets Some Air
Thursday, November 5, 2009
Bicycle Defense Kit
My good buddy Nol, a dedicated NYC commuter, sent this along. Jolly Rancher's and stink bombs? Too good not to share. More info here.The Bicycle Defense Kit (BDK) offers options for dealing with aggressive motorists. Contained within an altoids tin, the 8 tools vary in detectability, potential to cause damage, and legality.
Specifically, cyclists can:
- Issue "citizen citations" with official-ish tickets.
- Label offending vehicles with an "I was a jerk to a cyclist" sticker.
- Introduce the risk of paint damage with a Jolly Rancher.
- Create certain coating cremation via DOT3 brake fluid.
- Make cars stink worse than their exhaust with a carefully-placed stink bomb.
- Throw a trusty bolt to dent offending traffic as it passes.
- Lock out loony drivers by filling their keyholes with super glue.
- Cut through tire valve stems with a utility blade.
Thursday, October 22, 2009
Wednesday, October 21, 2009

Jeremiah made the cover of the latest issue of Loop Magazine, riding the new Brooklyn Machine Works Element! And Nate can be seen on the flyer, with the new Affinity Cyclone! Super Bike Party in Japan!!Superb Grand Opening Celebration
Tuesday, October 20, 2009
Bike Snob: The Irrelevancy of Time

Bike Snob NYC says, "...while big bicycle designers try to sell the most useless aspects of the fixed-gear trend, there are occasionally useful products that develop organically." Click here for the full article. Thanks, Bike Snob!!
Friday, October 16, 2009
Hell Track!!
Hell Track!! On October 24th, be there in Toronto for a chance to win a set of Hold Fast FRS!! Mosher's promised an event to die for. We all know he kills it fixed, but how many of you have seen his footbag skillz?
Thursday, October 15, 2009
Johnny Midwest & the Limited Edition FRS
Johnny Midwest, seen here, shows off his prize from Los Marcos Melee. A brand new pair of limited edition HoldFast FRS straps! Looks rather happy for a guy that was DFL, no? Must be the straps!
Wednesday, October 14, 2009
Asphalt Contest
Enter the Asphalt contest for a chance to win a set of Hold Fast FRS! Click here for more details. Click here for the latest updates. Brought to you by Laek House, Prolly Is Not Probably, and Hold Fast.
Tuesday, October 13, 2009
Hold Fast in Poland
Monday, October 12, 2009
WRAHW deal
Hold Fast sponsored rider Tom La Marche gets the 'fist off' interview from Torey. Read more about it here.
Saturday, October 10, 2009
Los Marcos Melee 2009
Monday, October 5, 2009
Thank you, Las Vegas.
Interbike was a great time! Major thanks to Jason and the entire Affinity Cycles crew, as well as Abe & Tyler from Outlier, Brooklyn Machine Works, our new friends from Fyxation, and of course Drew from Milwaukee Bicycle Company (check out the Bruiser outfitted with Hold Fast straps below). We met tons of wonderful people and saw some pretty amazing products. We'd especially like to thank all the shops and distributors who placed orders on site - thank you all!
Tuesday, September 22, 2009
Off to Interbike
Friday, September 18, 2009
Monday, September 14, 2009
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