Tuesday, January 19, 2010

Our Latest Color...

Green! Get it here.

All Colors Available!!

All colors are back in stock and now available from our Products page. Yes Maxwell, Purple included.

Thursday, November 12, 2009


We get a lot of questions about which type of pedals work best with the Hold Fast FRS. Truth is, it really depends on your type of riding. Above, you can see our straps installed on a set of MKS RX-1's, a more traditional track pedal which is also popular on the road. Some riders prefer a narrower pedal, whether bombing hills or riding a century. Other riders prefer a wider platform of support for both comfort and security, whether commuting, tricking, or going off-road. It's all about what works best for your type of riding. Below are a set of Hold Fast's on the very fine Crank Brothers 50/50 pedals. So smooth, and secure as hell.

Wednesday, November 11, 2009

Tom La Marche Gets Some Air

Hold Fast sponsored rider Tom La Marche, killing it at the Brooklyn Banks. Shame it's closing soon (if the rumors are to be believed). Where the kids supposed ride now, Mr. Bloomberg?

Toku Hold Fast


Our friend Toku hurt his heel, but can still Hold Fast. Get better soon and keep riding, Toku!

Thursday, November 5, 2009

Bicycle Defense Kit

My good buddy Nol, a dedicated NYC commuter, sent this along. Jolly Rancher's and stink bombs? Too good not to share. More info here.

The Bicycle Defense Kit (BDK) offers options for dealing with aggressive motorists. Contained within an altoids tin, the 8 tools vary in detectability, potential to cause damage, and legality.

Specifically, cyclists can:
  • Issue "citizen citations" with official-ish tickets.
  • Label offending vehicles with an "I was a jerk to a cyclist" sticker.
  • Introduce the risk of paint damage with a Jolly Rancher.
  • Create certain coating cremation via DOT3 brake fluid.
  • Make cars stink worse than their exhaust with a carefully-placed stink bomb.
  • Throw a trusty bolt to dent offending traffic as it passes.
  • Lock out loony drivers by filling their keyholes with super glue.
  • Cut through tire valve stems with a utility blade.

Thursday, October 22, 2009

This Friday night, come support the benefit for Mike “Grandma” McFadyen. They'll be live music from Angry Drew, cheap booze for all, Goldsprints, and a silent auction to help with the medical expenses. Come out and support in NYC!

Wednesday, October 21, 2009


Jeremiah made the cover of the latest issue of Loop Magazine, riding the new Brooklyn Machine Works Element! And Nate can be seen on the flyer, with the new Affinity Cyclone! Super Bike Party in Japan!!

via Prolly

Superb Grand Opening Celebration


If you are in Boston this Friday, be sure to check out the grand opening party for Superb Bicycles, at 842 Beacon Street. Looking good, and congrats!

Tuesday, October 20, 2009

Bike Snob: The Irrelevancy of Time


Bike Snob NYC says, "...while big bicycle designers try to sell the most useless aspects of the fixed-gear trend, there are occasionally useful products that develop organically." Click here for the full article. Thanks, Bike Snob!!

Friday, October 16, 2009

Hell Track!!

Hell Track!! On October 24th, be there in Toronto for a chance to win a set of Hold Fast FRS!! Mosher's promised an event to die for. We all know he kills it fixed, but how many of you have seen his footbag skillz?

Thursday, October 15, 2009

Johnny Midwest & the Limited Edition FRS

Johnny Midwest, seen here, shows off his prize from Los Marcos Melee. A brand new pair of limited edition HoldFast FRS straps! Looks rather happy for a guy that was DFL, no? Must be the straps!

Wednesday, October 14, 2009

Asphalt Contest

Enter the Asphalt contest for a chance to win a set of Hold Fast FRS! Click here for more details. Click here for the latest updates. Brought to you by Laek House, Prolly Is Not Probably, and Hold Fast.

Tuesday, October 13, 2009

Hold Fast in Poland

Bart from Katowice, Poland checks in, "I've been using Hold Fast for a while now, and I love them!". Glad to hear it, Bart. Hold Fast Poland!

Monday, October 12, 2009

WRAHW deal

Hold Fast sponsored rider Tom La Marche gets the 'fist off' interview from Torey. Read more about it here.

Saturday, October 10, 2009

Los Marcos Melee 2009

Check out the poster for this weekend's Los Marcos Melee. Prizes include a limited edition colorway, and a custom set of Hold Fast FRS straps! See you there!

Monday, October 5, 2009

Thank you, Las Vegas.

Interbike was a great time! Major thanks to Jason and the entire Affinity Cycles crew, as well as Abe & Tyler from Outlier, Brooklyn Machine Works, our new friends from Fyxation, and of course Drew from Milwaukee Bicycle Company (check out the Bruiser outfitted with Hold Fast straps below). We met tons of wonderful people and saw some pretty amazing products. We'd especially like to thank all the shops and distributors who placed orders on site - thank you all!

Tuesday, September 22, 2009

Off to Interbike


Here's a teaser pic of the new strap design that will debut at Interbike tomorrow. Vegas, baby!

And yes, for those of you who are wondering, that is a Milwaukee Bruiser with a left-side drive. More pics coming soon!

Friday, September 18, 2009

Check out the Warriors Alleycat in Charleston, SC on October 24th. This event will be loads of fun and the some lucky team will win some Hold Fast straps! If you're in SC, I'm jealous.

Monday, September 14, 2009

Wonka's New Whip




Nice FRS color-combo on Wonka's new Gorilla!